On face value, co-op advertising dollars offer the potential for a quick win/win for both SMB advertisers and solution providers. Yet the road to discovery, implementation and revenue generation can be tricky.
View this webinar for an insightful view into the opportunity of co-op advertising. Using data from our Local Commerce Monitor™ (LCM) survey of SMB marketing preferences, priorities and intentions, we’ll reveal:
- Types of SMBs and businesses that use co-op dollars
- Top 10 media they choose for marketing and promotion
- 12 month marketing priorities.
We will also discuss 5 key strategies for selling to SMBs that use co-op advertising and present our update of the local advertising marketplace.
Co-op advertising dollars are available and – with the right effort – they can be put into play. Attend this webinar to learn key strategies to either start (or jump start) your initiatives around this valuable opportunity.
On-Demand Now
Watch the on-demand version of the recorded webinar and view the slide deck.
View Webinar Video | PDF of Slides