View this webinar to see BIA/Kelsey and a panel of industry experts have a dynamic and revealing discussion on the current status of programmatic television and where it’s headed.
The second in a series, the webinar “Programmatic TV Comes to Local Television in 2016 – Current Status and What to Expect,” covers key topics, such as:
- Comparisons and contrasts of programmatic, addressable, ad supported VOD and linear.
- Best methods for tracking programmatic inventory and activity.
- The workflow and why it is important.
- Data, targeting, automation strategies.
- Is programmatic TV complementary to the way in which agencies transact today?
- How accepted is programmatic TV’s acceptance at advertising agencies
Watch the on-demand version of the recorded webinar
View Webinar Video