In our newly released U.S. Local Advertising Forecast 2016, BIA/Kelsey projects that total local advertising revenues will reach $146.6 billion in 2016 and that online/digital revenues will grow to $42.6 billion in 2016. Behind the growth? Mobile, social and video—what BIA/Kelsey refers to as the “power brew” for local advertisers—are among the categories that are fueling growth in the local online/digital segment.
View this webinar for a robust examination of the local advertising picture we are projecting for next year. We examined the national outlook and review individual media such as mobile, social, television, directories, radio and online.
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