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Advertising Habits of Established Small Businesses

In our recent Local Commerce Monitor™ (LCM) report, Established Small Businesses Advertising and Marketing Trends, BIA examines the similarities and differences in marketing and advertising activities of established small business groups. These businesses are identified by a question in our survey that…

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Advertising Habits of New Small Businesses

In the Local Commerce Monitor™ (LCM) report, New Small Businesses Marketing and Advertising Trends, BIA examines the similarities and differences in marketing and advertising activities of both new and established small business groups. These businesses are identified by a question in our survey…

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Small Businesses in Financial Services

The Financial Services vertical includes SMBs in accounting/bookkeeping, insurance and real estate brokerage. The report includes how much SMBs plan to spend on both traditional and digital channels now and in the future. It also covers complementary marketing and business service…

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Small Businesses in Professional Services

The Professional Services vertical includes SMBs in consulting, legal, human resources, design, architecture and advertising/public relations. The report includes how much SMBs plan to spend on both traditional and digital channels now and in the future. It also covers complementary marketing…

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Selling Advertising to Small Businesses

The Local Commerce Monitor™ (LCM) report, Selling Advertising to Small Businesses, examines the opportunity and preferences of SMBs in using sales or other selling channels. This 32 page report includes 16 charts and 5 pages of commentary on: Most important attributes…

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Solo and Very Small Businesses (VSBs)

The Local Commerce Monitor™ (LCM) report, Solo and Very Small Businesses, examines the advertising opportunity and preferences of sole proprietorships and small businesses with one employee, also known as Very Small Businesses (VSBs). This 25 page report includes 13 charts and 5…

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