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Radio Advertising and Businesses

BIA’s data in this report on radio advertising  and businesses includes local businesses current and future usage and spend on advertising on more than 55 different media platforms, which fall into these 10 top-level advertising and marketing groups: Online advertising…

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Businesses That Use Co-Op Funds for Advertising

BIA’s data in this report on co-op advertising includes businesses current and future usage and spend on advertising on more than 55 different media platforms, which fall into these 10 top-level advertising and marketing groups: Online advertising (e.g., search, display)…

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TV/Cable Advertising and Businesses

Included in the report on TV or Cable advertising is key data from BIA’s Survey of Advertising and Marketing – SAM™ (Q3/2018) survey of businesses. The survey tracks more than 40 different advertising and promotional ad types in the following categories: Digital advertising…

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