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U.S. Local Advertising Forecast 2020

The U.S. Local Advertising Forecast 2020 provides a complete overview of paid U.S. local advertising. It includes a five-year national overview of total U.S. spending in local markets and market-based advertising revenue estimates for top media (i.e., Local Video (Including Local…

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AT&T Media Strategy 2019 (Sept. Update)

Examine the multi-billion-dollar investment into wireless, video and advertising services by AT&T in the report series, “AT&T Media Strategy 2019.”  The series explores whether AT&T will reshape the media market in the United States for millions of subscribers to its cable…

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