The Local Commerce Monitor™ (LCM)report, Video Advertising and Small Businesses, profiles SMBs that use video advertising and examine their current and future usage of and spending on media, digital platforms and key marketing programs. This 27 page report includes charts, data and analysis on the…
BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 19 – SMBs That Use Directories report examines SMBs that use Directories for advertising and marketing. Of the full sample, 35.8%, or 362 SMB respondents, say they use Directories for advertising or promotion. SMBs…
BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 19 – SMBs that use Customer Relationship Management (CRM) Systems report examines SMBs that use CRM Systems. SMBs that use CRM Systems are heavy users of social and digital media, including Facebook, email and…
BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 19 – SMBs that use Loyalty Programs report examines SMBs that use Loyalty Programs. SMBs’ loyalty programs tend to track customer behavior and incent and reward frequent shopping. SMBs that use Loyalty Programs are…
BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 19 – SMBs That Use Social Media report examines SMBs that use Social Media for advertising and marketing. Of the full sample, 73.2%, or 738 SMB respondents, say they use Social Media for advertising…
BIA/Kelsey publishes an ongoing series of reports that provide a full range of data and insights from our proprietary research. These reports examine key segments of the SMB population, including segments by vertical business category, advertising spend, headcount and utilization…
This report examines the opportunity and preferences of SMBs that use social media for advertising and promotion. Findings are from Wave 18 of BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey. In our full sample, 72.2%, or 394 SMB respondents, reported that…
This report examines the opportunity and preferences of the small and medium-sized business (SMB) group that use Loyalty Programs. The report, based on BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 18 survey data, explores their spending behavior, preferences in advertising and…
This report examines the small and medium-sized business (SMB) group classified as entertainment SMBs (restaurant/bar, hospitality and entertainment/music). The report, based on BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 18 survey data, explores their spending behavior, preferences in advertising and future…
This report examines SMBs that prefer a “Do It With Me” or “Do It For Me” model for advertising and marketing services. The report, based on BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 18 survey data, offers an overview of the…