The Local Commerce Monitor™ (LCM) report, Mobile Advertising & Small Businesses, examines the advertising opportunity and preferences of SMBs that use one or more mobile media channels for advertising and promotion. This 28 page report includes 7 charts and 5 pages of…
In our recent Local Commerce Monitor™ (LCM) report, Established Small Businesses Advertising and Marketing Trends, BIA examines the similarities and differences in marketing and advertising activities of established small business groups. These businesses are identified by a question in our survey that…
In the Local Commerce Monitor™ (LCM) report, New Small Businesses Marketing and Advertising Trends, BIA examines the similarities and differences in marketing and advertising activities of both new and established small business groups. These businesses are identified by a question in our survey…
The Financial Services vertical includes SMBs in accounting/bookkeeping, insurance and real estate brokerage. The report includes how much SMBs plan to spend on both traditional and digital channels now and in the future. It also covers complementary marketing and business service…
The Professional Services vertical includes SMBs in consulting, legal, human resources, design, architecture and advertising/public relations. The report includes how much SMBs plan to spend on both traditional and digital channels now and in the future. It also covers complementary marketing…
The Local Commerce Monitor™ (LCM) report, Selling Advertising to Small Businesses, examines the opportunity and preferences of SMBs in using sales or other selling channels. This 32 page report includes 16 charts and 5 pages of commentary on: Most important attributes…
The Local Commerce Monitor™ (LCM) report, Solo and Very Small Businesses, examines the advertising opportunity and preferences of sole proprietorships and small businesses with one employee, also known as Very Small Businesses (VSBs). This 25 page report includes 13 charts and 5…
BIA/Kelsey’s Local Commerce Monitor™ – SMBs with 10 to 99 Employees report examines the opportunity and current state of SMBs with 10 to 99 full-time employees. This report looks at where these SMBs spend the most as well as the…
BIA/Kelsey’s Local Commerce Monitor™ – SMBs with 2 to 9 Employees report examines the opportunity and current state of SMBs with 2 to 9 full-time employees. This report looks at where these SMBs spend the most as well as the…
The Local Commerce Monitor™ (LCM) report, Advertising and Marketing Trends of Franchisees, profiles franchise SMBs to examine their current and future usage of and spending on media, digital platforms and key marketing programs. This 55 page report includes charts, data and analysis on the…