Examine the hurdles and continuing value of the radio industry in the new state-of-the-industry report, Market Assessment and Opportunities for Local Radio: 2018-2022. The in-depth assessment includes analysis on where radio is positioned in the competitive landscape of local media and steps…
Get an inside view of advanced TV, leading programmatic players and what initiatives will be front and center this year in the new report, ADVANCED TV: Executive view on Industry Progress & New Directions” Included in the report is BIA/Kelsey’s local…
Advanced TV continues to innovate, and bring change in the national and local TV markets through technology, data, and new forms of automation and efficiency. In this latest report on Advanced TV, BIA/Kelsey offers an in-depth review of the advanced…
The insight report “The Rise of Advanced TV Platforms: Programmatic TV, Addressable TV and Contextual Audience Networks” examines three different parts of the advanced TV ecosystem: addressable TV, programmatic TV and a grouping this report defines as “contextual audience networks” (CAN). As…
The media landscape is evolving rapidly. Media planning has now become a game of targeting, efficiency, and ROI. In particular, national brands are rediscovering that localizing their campaigns allow them to customize their approach to their target segments, achieving higher…
This BIA/Kelsey Industry Watch report is no longer available. A new 2018 forecast for local mobile and local social advertising revenue is available in the new report: 2018 U.S. Local Advertising Forecast: Mobile and Social.
The local TV industry is developing a new personality based on an emerging set of solutions around data-driven audience targeting advertising. Programmatic TV is a solution offering efficiency and accuracy to the buying and selling of TV inventory. This report…
The smartphone era has vaulted the importance of phone calls as high-value, high-intent lead sources for business - an opportunity termed "call commerce." Just ask Facebook, Google, and other tech giants that continue to put voice calls at the center of their consumer experiences and…
A historic transition of user activity from desktop to mobile is underway. As a result, Google, the company that defined search on the desktop, is faced with a major challenge to its dominance – a challenge that the search giant…
Programmatic ad exchanges — highly scaleable methods for automating ad campaigns in order to determine the right ad to serve to the right consumer at the right price — have become the talk of the digital advertising world. But how…