As marketers continue to increase allocation into digital, BIA estimates that almost $3 billion is at risk of geotargeted ad fraud. What is ad fraud? Ad fraud is when the ads are not shown to humans, or not even shown…
The rise of local marketing automation, aka, "through channel marketing automation,” has reshaped the ecosystem for brands, agencies, local affiliates, and both digital and traditional media. BIA uses the label "Local as a Service" (LaaS) to designate companies that exist…
Multiple platform content is a huge advantage to consumers, yet it’s made targeting and reaching consumers problematic for marketers. While consumers find it relatively easy to view their preferred content across platforms, marketers are still planning and activating their media…
B2B Marketers selling to small and medium-sized businesses (SMBs) face a dynamic market. According to BIA/Kelsey’s survey of SMB advertisers, over half (52.9 percent) of SMBs describe themselves as "growing and expanding." Similarly, 60 percent report they expect to increase revenue…
In the paper, Making Location Intelligence Actionable for Partners, Brands & Agencies, BIA/Kelsey and GroundTruth dig into the new types of data that allow mobile devices and location intelligence to bring new data-driven audience segmentation to the market and tie it to…
As digital marketing usage grows, so does the competition. Consequently, the main question most small businesses are trying to find the answer to these days goes: “How can I make sure my ads are noticed?” The same question applies to…
Of the $20.9 billion in the local TV ad market (BIA/Kelsey's July 2017 ad forecast), only 5% of the revenue comes from digital properties such as web assets, mobile apps and distribution platforms like Facebook. Can local TV operators find a path…
The media landscape is evolving rapidly. Media planning has now become a game of targeting, efficiency, and ROI. In particular, national brands are rediscovering that localizing their campaigns allow them to customize their approach to their target segments, achieving higher…
BIA/Kelsey estimates the social media advertising industry in the U.S. will grow to $31.5 billion by 2021, from $14.9 billion in 2016. For broadcasters, social media trends create rich opportunities for significant wins around incremental ad sales and increased on-air…
More than the scope of data use is changing today. Marketers have many more channels to address potential customers, and customers are sharing more data than ever before. But most organizations still treat data purchases with the relatively casual due…