BIA/Kelsey estimates financial organizations will spend $7.5 billion on local advertising in 2015, representing 5.4 percent of the $137.9 billion total local advertising market. Of this amount, 73.5 percent is expected to be allocated to traditional media. Digital, however, is…
Programmatic ad exchanges — highly scaleable methods for automating ad campaigns in order to determine the right ad to serve to the right consumer at the right price — have become the talk of the digital advertising world. But how…
Among technology sectors transforming media, social sharing tops the list. This refers to mobile users sharing pictures via Instagram, video via Snapchat or location status via Facebook. It’s especially prevalent among increasingly buying-empowered millennials. When effective, social sharing can harness…
One offshoot of the mobile revolution has been on-demand services. First put on the map by ride hailing service Uber, these are defined as mobile apps that allow consumers to summon products or services in an on-demand fashion, which are…
This sponsored report was commissioned by Vendasta and is available for complimentary download
This sponsored report was commissioned by Verve Mobile and is available for complimentary download