Programmatic advertising has been garnering press attention and momentum in the past year across the national television market. We're now ready for a breakout year in local television, and BIA/Kelsey is covering it to deliver insights and strategies. BIA/Kelsey and…
A historic transition of user activity from desktop to mobile is underway. As a result, Google, the company that defined search on the desktop, is faced with a major challenge to its dominance – a challenge that the search giant…
Programmatic ad exchanges — highly scaleable methods for automating ad campaigns in order to determine the right ad to serve to the right consumer at the right price — have become the talk of the digital advertising world. But how…