skip to Main Content

Data-Driven Audience Planning & the Local Market Advantage

Download our free guide on why the local advertising and marketing industry must and can enable stronger foundational standards to successfully transition to data-driven planning. There's a dramatic shift underfoot for media companies, advertisers, agencies. Incredible technology advancements are driving…

Read more

What’s Next: BIA/Kelsey 2016 Analyst Predictions

BIA/Kelsey analysts offer over 20 valuable predictions for 2016 to map the future of the local marketing and advertising landscape. Predictions cover key areas, including mobile, social media, online media, search, online video, programmatic advertising, software, print media, small-business marketing,…

Read more

U.S. Local Advertising Forecast 2016

Twice a year, BIA/Kelsey publishes a forecast that provides a complete overview of U.S. local advertising. The forecast for 2016, U.S. Local Advertising Forecast 2016, offers a five-year national overview of total U.S. spending in local markets and market-based advertising…

Read more
Back To Top