BIA/Kelsey estimates health care organizations will spend more than $10.85 billion on local advertising in the U.S. in 2017. This represents 7% of the $147.94 billion total estimated local advertising market. The vertical report, “Insights in Local Advertising – Health Care…
Download our free guide on why the local advertising and marketing industry must and can enable stronger foundational standards to successfully transition to data-driven planning. There's a dramatic shift underfoot for media companies, advertisers, agencies. Incredible technology advancements are driving…
Twice a year, BIA/Kelsey publishes a forecast that provides a complete overview of U.S. local advertising. The forecast for 2016, U.S. Local Advertising Forecast 2016, offers a five-year national overview of total U.S. spending in local markets and market-based advertising…