The Local Commerce Monitor™ (LCM) report, Selling Advertising to Small Businesses, examines the opportunity and preferences of SMBs in using sales or other selling channels. This 32 page report includes 16 charts and 5 pages of commentary on: Most important attributes…
The Plus Spender Trend Report details data from BIA/Kelsey’s Local Commerce Monitor (LCM) survey of small businesses that spend more than $25,000 a year on marketing and advertising. Included in this 47-page report is key data on the usage and…
The report, Small Businesses Advertising & Marketing Trends – LCM Wave 21 (Q3/2017), offers a comprehensive overview and analysis of the full 30-minute survey from all 1,000 small business respondents (key marketing decision makers in the businesses). The comprehensive deck covers the following areas…
Twice a year, BIA/Kelsey publishes a forecast that provides a complete overview of U.S. local advertising. The forecast for 2016, U.S. Local Advertising Forecast 2016, offers a five-year national overview of total U.S. spending in local markets and market-based advertising…