U.S. Local Advertising Forecast
Twice a year, BIA publishes its U.S. Local Advertising Forecast that provides a national overview of U.S. spending in local markets. The 2020 forecast represents our main yearly update. Quarterly updates will capture ongoing developments and analytical assessments.
The forecast covers all media, offering a comprehensive and authoritative view of all “local” advertising spent by national and regional companies, as well as small and medium-sized businesses.
The U.S. Local Advertising Forecast is helpful to:
U.S. Local Advertising Forecast 2020
The 2020 forecast covers the entire local advertising marketplace, including all media generating revenues by selling access to local audiences to all types of advertisers (national, regional and local).
The 100+ page includes over 45 charts and tables and provides a five-year forecast for 13 media, now including OTT. Contents include:
- Executive summary providing a nationwide assessment of the local media market.
- Forecasts for 10 segments (Direct mail, local video, mobile, online/interactive, radio, newspapers, out-of-home, directories, social and local magazines.)
The forecast delivers a thorough look at the trends affecting media/advertising platforms.
SAMPLING OF TOPICS EXAMINED IN THE FORECAST:
BIA defines local advertising as all advertising platforms that provide access to local audiences for national, regional and local marketers.