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This report covers the advertising forecast for mobile and social advertising. These two pieces are presented together since social sites like Facebook are one of the key drivers in mobile advertising.

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Social and Mobile Advertising Forecast Brief – Insights with Spend by Verticals

EXECUTIVE SUMMARY:

BIA/Kelsey continuously monitors the local media marketplace. Twice annually we build a U.S. Local Media Forecast that brings together all the top media for a holistic view of the U.S. local advertising picture.

Now, we also offer expanded forecast reports that profile information for select media to provide further insights and analysis and offer an in-depth review of the media for five top business verticals.

This report covers the advertising forecast for mobile and social advertising. These two pieces are presented together since social sites like Facebook are one of the key drivers in mobile advertising.

The report also included national estimates for mobile advertising for five different advertiser verticals: automotive, leisure and recreation, finance and insurance, quick service restaurants and women’s clothing stores. This analysis profiles the advertising revenue spending potential for online media.

Cost $595

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