BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 19 – SMBs that use Loyalty Programs report examines SMBs that use Loyalty Programs. SMBs’ loyalty programs tend to track customer behavior and incent and reward frequent shopping. SMBs that use Loyalty Programs are heavy users of social and digital media. This report includes a profile of SMBs that use Loyalty Programs, their ad spending habits and future marketing plans. Report includes 22 slides of charts and data, as well as five pages of commentary.
Who Should Read This Report:
- Executives in charge of marketing and/or product development targeted to SMBs in any retail business
- Senior leaders evaluating opportunities in the SMB marketplace
- Any executive with a role in selling digital or social media products
- Anyone focused on the trends and direction of Retail SMBs