BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 19 – SMBs That Use Directories report examines SMBs that use Directories for advertising and marketing. Of the full sample, 35.8%, or 362 SMB respondents, say they use Directories for advertising or promotion. SMBs that use Directories are loyal to print channels and are slow to adopt new media. The report includes a profile of SMBs that use directories, their ad spending habits and their future marketing plans.
BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 19 – SMBs That Use Directories report includes 24 data charts and six pages of commentary, including insights from Charles Laughlin, BIA/Kelsey’s Senior Vice President and Senior Analyst.
Who Should Read This Report:
- Executives in charge of marketing and/or product development targeted to SMBs in any retail business
- Senior leaders evaluating opportunities in the SMB marketplace
- Any executive with a role in selling digital or social media products
- Anyone focused on the trends and direction of Retail SMBs