The Local Commerce Monitor™ (LCM) report, Programmatic Advertising Users, examines the advertising opportunity and preferences of SMBs that use programmatic automated ad buying that can find and place ads among target audiences. This 34 page report includes 21 charts and 6 pages of commentary on:
- Their use of targeted advertising
- How they purchase programmatic and other advertising services
- How these SMBs are using:
- Co-op advertising
- Social media and video
- Agencies
- Other advertising services these SMBs have considered using
- Future spend and investment
Who Should Read This Report?
- Executives in charge of marketing and/or product development targeted to small businesses
- Senior leaders evaluating opportunities in the small business marketplace
- Any executive with a role in selling programmatic
- Anyone focused on the trends and direction of SMBs that use programmatic