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The report, Small Businesses Advertising & Marketing Trends – LCM Wave 21 (Q3/2017), offers a comprehensive overview and analysis of the full 30-minute survey from all 1,000 small business respondents (key marketing decision makers in the businesses).

The comprehensive deck covers the following areas and more:

  • Advertising channels used, not used and want to use in the future
  • Spend by advertising product or service used and future spend
  • Average annual advertising spend and budget for each media used
  • Small business use of agencies and marketing services
  • Preference for do-it-yourself vs. do-it-with-me advertising and marketing
  • How small businesses are using:
    • Different types of leads
    • Social media
    • Analytics
    • Cloud-based services like storage, CRM and scheduling systems
    • Technology such as mobile payment, beacons and IoT
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Small Businesses Advertising & Marketing Trends – LCM Wave 21 (Q3/2017)

Who Should Read This Report:

  • Executives in charge of marketing and/or product development targeted to SMBs in any retail business
  • Senior leaders evaluating opportunities in the SMB marketplace
  • Any executive with a role in selling digital or social media products
  • Anyone focused on the trends and direction of Retail SMBs
Cost $1,995
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