The vertical report, “Insights in Local Advertising – Quick Service Restaurant Industry” examines how advertising dollars are being allocated and spent in the quick service restaurant (QSR) industry. The QSR segment includes national and regional fast-food and fast causal brands broadly familiar to consumers such as McDonald’s, Dunkins, Sonic, Starbucks, Chipotles, etc. They each hold a compelling opportunity for local advertising sellers. Included is a local case study from MRI-Simmons using their consumer data to explain how different demos view Chipotle advertising.
The report is part of a series designed to help local media organizations understand the media spending trends and behaviors of advertisers within key vertical industries, as well as how consumer media consumption behavior drives marketing spend allocation. Published: June 2019.