BIA’s data in this report on co-op advertising includes businesses current and future usage and spend on advertising on more than 55 different media platforms, which fall into these 10 top-level advertising and marketing groups:
- Online advertising (e.g., search, display)
- Traditional advertising (e.g., direct mail, newspapers)
- Broadcast advertising
- Promotional advertising (website, video, blogs, social pages)
- Mobile advertising (e.g., search, SMS, display)
- Social advertising (e.g., Facebook, Twitter, Pinterest, Instagram, promoted tweet)
- Local directories advertising (print and online)
Who Should Read Small Businesses That Use Co-Op Programs For Advertising
- Franchisors, franchises focused on the trends and direction of co-op advertising
- Executives in charge of co-op advertising and/or product development targeted to small businesses
- Senior leaders evaluating opportunities in the small business marketplace
- Any executive with a role in selling co-op advertising, traditional advertising or digital advertising
- Franchisors, franchises focused on the trends and direction of co-op advertising