This sponsored report was commissioned by Manta and is available for complimentary download
Audience extension is a data-driven targeting technique that enables publishers to find sources of traffic outside their direct domain, expanding the reach and frequency of impressions for advertisers. The strategy leverages existing data investments for maximum returns.
The audience extension model has particular relevance in the small and medium-sized business (SMB) space. Using sophisticated audience extension techniques, business-to-business marketers can address the longer tail of SMBs at a lower customer acquisition cost.
Who should read this report:
CMOs, CTOs, senior marketing and sales leaders, and product marketing professionals.
Why You Should Read ‘Audience Extension: A Path to Low Cost SMB Customer Acquisition’
Download and read the report to learn:
- How audience extension can open opportunities for advertisers that have had difficulty acquiring smaller SMB customers and also struggle in the highly competitive larger SMB space.
- How Manta, a small business online directory, uses its first-party data to model “look-a-like” audiences for customer acquisition for its B2B clients.
- How to avoid common pitfalls of audience extension, such as improper setup and misaligned key performance indicators.