Staying on the cutting edge of what drives the local ecosystem.
Our research reveals key insights for devising innovative strategies around digital, mobile, social and video.
As Facebook, Twitter, Instagram and others have become major vehicles for many businesses to market their products and services, print-based companies continue to experience significant erosion in usage and advertising.
Companies operating within local need to understand the dynamics, the competition, new technologies, unique positioning, what firms to watch, potential partners and what it will take to survive and be successful in this marketplace.
BIA/Kelsey has spent its 30-plus year history examining and tracking the technologies and the companies involved in local advertising and marketing.
Our analysts interact daily with the top executives at traditional and digital companies that are driving change and those trying to figure it out. Through our extensive network of contacts, ongoing competitive intelligence and strategic consulting assignments, we have in-depth knowledge of what is happening and who to watch.
We keep our clients on the cutting edge of local so they lead confidently.
Programmatic Comes to Local Television in 2016
Programmatic advertising has been garnering press attention and momentum in the past year across the national television market. We’re now ready for a breakout year in local television, and BIA/Kelsey is covering it to deliver insights and strategies. BIA/Kelsey and an expert panel compare and contrast the national and local television markets to explain what…
Mobile Local Discovery: The Next Era of Search
A historic transition of user activity from desktop to mobile is underway. As a result, Google, the company that defined search on the desktop, is faced with a major challenge to its dominance – a challenge that the search giant may be poised to turn into an enormous opportunity. According to Nielsen, 85 percent of…
Defining the Local Stake in Programmatic Advertising
Programmatic ad exchanges — highly scaleable methods for automating ad campaigns in order to determine the right ad to serve to the right consumer at the right price — have become the talk of the digital advertising world. But how do they relate to local? The impact of programmatic on the local space has been…