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Advanced TV and Innovation in Local Television
Thursday, Aug. 9, 2018 | 2pm Eastern
What are the leading indicators telling us about the current marketplace trends for Advanced TV? Find out during this expert panel webinar on Thurs., Aug 9., hosted by BIA’s managing director, Rick Ducey.
This round-the-horn discussion on the advanced TV market will examine:
- Key initiatives developing in the advanced TV realm
- Opportunities for traditional media and pure plays as they vie for local media budgets
- Impact of advanced TV sales on the buying and selling of commercial television inventory
- Maximizing return on investment both for the media seller and advertising agencies/marketers?
- Joe Fiveash, SVP, Digital Media and Strategy, Raycom Media
- Dan Lyons, Broadcast Media Sales Expert
- Mitch Oscar, Director of Programmatic TV Strategy, USIM and Executive Industry Adviser, BIA Advisory Services
- Robert Weisbord, Chief Revenue Officer, Sinclair Broadcast Group