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Stay on top of the broadcasting and publishing industries with MEDIA Access Pro™ (MAPro), a data platform delivering more than 2,300 fields of data on 30,000-plus organizations in the United States, Canada and Mexico.

MAPro is the go-to resource for up-to-the-minute revenue, ownership and contact information.

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Comprehensive Data on TV, Radio and Newspaper
  • Retransmission consent estimates on local television
  • Over-the-air and online advertising revenues
  • Estimated revenues for properties, owners and markets
  • Ratings
  • Circulation
  • Ownership details
  • Transactions
  • Digital information
  • Demographics
  • Technical stats
  • Multi-level contact information
  • Sophisticated custom mapping program
  • FCC activities such as transactions’ proposed date, FCC grant date and consummation date
Top Reasons Clients Use MAPro Daily
  • Track ownership and ratings
  • Track on-air and digital revenues
  • Monitor transactions
  • Build coverage maps
  • Locate sales and marketing leads
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HOW TO SUBSCRIBE

Yearly subscriptions are available for both MEDIA Access Pro desktop and MEDIA Access Pro online. Subscriptions are also available through BIA ADVantage, the company’s advertising intelligence platform.

Contact us for details & a demo:
(703) 818-2425 / sales@bia.com

CLIENT LOGINS 

MAPro Desktop Data Updates
MAPro Online

Support
(607) 936-6737 / mahelp@bia.com

“MEDIA Access Pro data is extremely reliable and one of our main sources for verifying personnel changes in the industry. It’s also an easy system to use and update.”

“The data integrity of MEDIA Access Pro is top-notch and the customer service is beyond compare.”

“We are a long time user of Media Access Pro. It’s a great tool that provides us the ability to spend our time analyzing data, not compiling it from a variety of sources. The flexibility in query options, the multimedia aspects and the mapping programs combine for a superior product from one source. The product just keeps getting better.”

Cross-Media View

MAPro is the only business application that provides a fully integrated view of markets, ownership, revenues and coverage for competitive and comparative information and analysis for television, radio and newspaper.

With MAPro, you can compare cross-media data on one screen and plot coverage for multiple industries on the same map.

Comprehensive Data Coverage

BIA draws on its unique access to stations, ownership groups and industry resources to report the most accurate market numbers through MAPro. Information is also updated daily by a dedicated call center.

Covering both rated and non-rated markets, MAPro delivers information on:

  • 25,000 commercial and non-commercial radio stations,
  • 13,000 full- and low-power TV stations
  • 6900 daily and weekly newspapers in the United States, Canada and Mexico.

Digital Information

MAPro updates key digital information daily for television and radio:

Television
  • Digital station information (historical analog information)
  • Analog coverage area with population estimates
  • Digital contour coverage area with population estimates
  • Affiliation and DTV channel TV
  • DTV on-air date
Radio
  • Detailed view of digital radio information
  • Arbitron's Portable People Meter™ (PPM)
  • Digital contour coverage area with population estimates
  • Multicast programming detail
  • Total number of digital stations on air (iBiquity data)
  • Stations licensed or to be licensed to air HD Radio programming

Built-In Custom Reports & Saved Searches

MAPro is maintained with attentiveness to customer requirements. To make data extraction easy, you can choose from a number of custom and saved searches.

Quickly generate reports about digital stations, total stations in a market, CP detailed reporting, move-in reports and much more. The saved searches make doing market analysis and exporting mailing labels extremely simple.

MAPro for Television, Radio and Newspaper

Whether you need financial or market information for television, radio or newspapers or you are looking for contact names at every level of the industry, MAPro will fit your needs. There is no other source with information as comprehensive and up to date as MAPro, and no other database product that offers such state-of-the-art functionality and customization ability.

Media Access Pro

The Industry’s Most Up-To-Date Broadcast Database

Updated records in the past 30 days (Note: only records updated since 3/01/18 have been included in the count.)

Number of facilities with changes

(Technical updates, call sign changes, ownership changes, format changes.)

Radio 1,405
TV 863

Number of records called since January 31, 2018

(Successful calls.)

Radio 3,455
TV 606

Number of total records updated after January 31, 2017

(Total of above plus other changes (i.e., staff changes learned from PR/trades.)

Radio 4,429
TV 1,690

Number of facilities with sale closings

(Acquired date is either February 2018 or March 2018 and deal is no longer pending.)

Radio 34
TV 80

Number of facilities with sale announcements

(Acquired date is either February 2018 or March 2018 and deal is pending.)

Radio 78
TV 154

Number of facilities added

Radio 297
TV 54
MAPro contains market-level online advertising revenues for broadcast media and newspapers
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Maximize your search results by turning on all sub categories before you execute your search. You can also minimize your results by selecting only the categories you are most interested in.
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Radio and Television will show you which stations are rebroadcasting/multicasting from their main station
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Quickly view if any main station has any translator stations and the location of those stations
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View Diary Data as well as the monthly ratings (for Analyzer only)
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MAPro offers unique view of multi-media in a single market or for an owner
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