Explaining Local.

In an environment where change is constant, BIA Advisory Services delivers vital market intelligence, valuations and investment banking to companies operating in and within the local media advertising and marketing landscape.

About Us

BIA Advisory Services is the recognized authority for data-centered research, analysis, consulting and valuations for the local media industry. We also offer investment banking services.

Learn how we can help you compete and prosper.  Let’s get started!

Insights and Analysis

Our team of industry analysts, data scientists, economists and financial analysts produce nationwide and local market advertising revenue forecasts, digital media examinations and detailed advertiser surveys, along with detailed coverage of critical topics impacting media such as advanced TV, ATSC 3.0, digital platforms and ad fraud.

Browse our current research, learn about our market-level advertising data in our proprietary data platform, BIA ADVantage, and see what’s available in our broadcasting and publishing database, MEDIA Access Pro.

Valuations and Investment Banking

BIA’s experienced valuation staff can help you with independent assessments for banks and investors and allocate the purchase price post acquisition. Our registered broker-dealer team can help with your equity and debt funding and/or fairness opinions..

Speak to a valuation or investment banking expert to discuss your business objectives and goals.

Our Clients

Our clients include business leaders from media and technology companies, brands and agencies who rely on us to identify new opportunities for growth, leverage their value and secure financing in today’s multi-platform, interactive environment.

We are proud to partner with the leading companies in the global local marketplace and to serve as a trusted advisor to startups and influential industry associations.

Come meet our community at a LOCAL IMPACT event.

Quick Links
  • BIA ADVantage, data platform delivering local market advertising intelligence
  • Strategic Consulting, services focused on the issues and priorities of developing new and sustainable growth
  • Valuations, quality assessments required for their financial projects
  • Investment Banking,  specialized, research-oriented investment bank serving the communications, digital and traditional media industries

Recent Company News

Small Businesses Will Buy Advertising Across Eight to 15 Different Platforms This Year, According to BIA’s U.S. SAM™ Survey

Small local businesses spend nearly half of their budgets on digital products and see high ROI from traditional media. The size of local businesses determines their ad buying power, according…

Local Radio Stations Rank Among Top 5 Most Significant Ad Platforms; Overall Ad Revenue Dipped Slightly from Prior Year to $14.2 B in 2018

Digital advertising platforms at local radio stations led revenue growth across the industry again last year, according to the first quarter edition of BIA Advisory Services’ 2019 Investing In Radio® Market…

Auto Dealers, Local Dealer Associations, and Manufacturers Projected to Spend $11.3 Billion on Local Advertising in 2019, According to New BIA Vertical Report

Auto Dealers, Local Dealer Associations, and Manufacturer Ad Spending Accounts for 76 Percent of Total Advertising for Auto Vertical. CHANTILLY, Va. (March 6, 2019) – In its latest vertical industry…

Local Advertisers Expect to Maintain Last Year’s Overall Ad Spending, with Shifts to Increase Spend on Mobile and Social, According to BIA’s U.S. SAM™ Survey

Local advertisers steadily adopting targeted social ads and location-targeted ads and indicate willingness to purchase these forms of digital advertising through traditional media channels. CHANTILLY, Va. (February 28, 2019) – Most…

National Brands to Spend $62.7B Targeting Local Consumers in 2019, According to New BIA Report Available from Vya

The new report examines franchise local marketing trends, including advertising budget allocations, top media channels and ROI by marketing channel. CINCINNATI, Ohio (Jan. 8, 2019) – National brands are expected…

Two-Thirds of Marketing Budgets Go to Local Advertising, Across All Sizes of Businesses, According to BIA Advisory Services’ SAM™ Survey

CHANTILLY, Va. (Oct. 18, 2018) – BIA Advisory Services’ newly released 2018 Survey of Advertising and Marketing (SAM™) activities of U.S. businesses indicates that they direct almost two-thirds of their marketing…

BIA Releases First Radio Version of its Local Market Intelligence Platform BIA ADVantage

Local market forecasts for all 268 Radio and 210 TV markets available in BIA’s digital data platform. Data valuable for budgeting and selling on both nationwide and local level. CHANTILLY,…

New York City Local Advertising Spending Forecast to Top $11.5B in 2018; Leading Categories Include Automotive, Education, and Financial/Insurance, According to BIA Advisory Services

LOCAL IMPACT New York conference on September 26 to examine advertising trends of the leading business verticals in New York, along with effects of digital competition and the opportunities of advanced…

Los Angeles’ Advertising Economy to Be Focus of BIA’s Local Impact Conference on July 12; Featured Speakers from GroundTruth, Sales Fuel, Hawthorn Direct, TVB, SureFire Local, USIM, MatchCraft, SEMrush Discuss Boon in Locally Targeted Advertising Marketplace

LA's $9.1 Billion in Ad Spending Growth Goes to Mobile and Digital Devices, While Traditional Platforms Like Direct Mail, Television, and Radio Remain Strong Performers CHANTILLY, Va. (June 21, 2018)…