Explaining Local.

In a media environment where change is constant, BIA Advisory Services delivers vital intelligence about the present and future of the local marketing and advertising landscape.

Our Mission

BIA Advisory Services is the recognized authority for data-centered research, analysis and consulting for the local media industry.

Our clients include business leaders from media and technology companies, brands and agencies who rely on us to identify new opportunities for growth in today’s multi-platform, interactive environment.

Our team of industry analysts, data scientists, and economists produce nationwide and local market advertising revenue forecasts, digital media examinations and detailed advertiser surveys, along with detailed coverage of critical topics impacting media such as advanced TV, ATSC 3.0, digital platforms and ad fraud. Our goal is to deliver valuable industry intelligence and strategic direction.

We are proud to partner with the leading companies in the global local marketplace and to serve as a trusted advisor to startups and influential industry associations.

Learn how we can help you compete and prosper.  Request a briefing, attend one of our LOCAL IMPACT events or browse our current research. Let’s get started.

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