Explaining Local.

In an environment where change is constant, BIA Advisory Services delivers vital market intelligence, valuations and investment banking to companies operating in and within the local media advertising and marketing landscape.

About Us

BIA Advisory Services is the recognized authority for data-centered research, analysis, consulting and valuations for the local media industry. We also offer investment banking services.

Learn how we can help you compete and prosper.  Let’s get started!

Insights and Analysis

Our team of industry analysts, data scientists, economists and financial analysts produce nationwide and local market advertising revenue forecasts, digital media examinations and detailed advertiser surveys, along with detailed coverage of critical topics impacting media such as advanced TV, ATSC 3.0, digital platforms and ad fraud.

Browse our current research, learn about our market-level advertising data in our proprietary data platform, BIA ADVantage, and see what’s available in our broadcasting and publishing database, MEDIA Access Pro.

Valuations and Investment Banking

BIA’s experienced valuation staff can help you with independent assessments for banks and investors and allocate the purchase price post acquisition. Our investment banking team can help with your equity and debt funding and/or fairness opinions.

Speak to a valuation or investment banking expert to discuss your business objectives and goals.

Our Clients

Our clients include business leaders from media and technology companies, brands and agencies who rely on us to identify new opportunities for growth, leverage their value and secure financing in today’s multi-platform, interactive environment.

We are proud to partner with the leading companies in the global local marketplace and to serve as a trusted advisor to startups and influential industry associations.

Quick Links
  • BIA ADVantage, data platform delivering local market advertising intelligence
  • Strategic Consulting, services focused on the issues and priorities of developing new and sustainable growth
  • Valuations, quality assessments required for their financial projects
  • Investment Banking,  specialized, research-oriented investment bank serving the communications, digital and traditional media industries

Recent Company News

BIA Decreases 2022 Estimates for U.S. Local Advertising Revenue to $167.4B Indicating Headwinds for the Overall Local Advertising Marketplace

Political, Online Gambling and Leisure sectors showing growth in local advertising; auto down from earlier estimate but showing tempered growth compared to 2021 Chantilly, VA (June 16, 2022) – BIA…

NABOB & BIA Advisory Services Release 2022 Black Owned Radio Stations Ownership & Revenue Report

[WASHINGTON, DC] - The National Association of Black Owned Broadcasters (NABOB) and BIA Advisory Services have partnered to release the 2022 Black Owned Radio Stations Ownership & Revenue Report.  This…

Mark Fratrik, Respected Industry Icon and Chief Economist at BIA Advisory Services, to Retire June 30

Dr. Fratrik will maintain a role as a strategic advisor to BIA while Nicole Ovadia takes over management of forecasting services. Chantilly, VA (June 2, 2022) – Mark Fratrik, Ph.D.,…

BIA Expands Forecasting and Consulting Services with Key Hires, Including New Vice President of Forecasting and Analysis, Nicole Ovadia

Leyla Chatti Joins as Senior Media Analyst and Mark Dugan as Director of Data Insights and Client Relations Chantilly, VA (Wed, May 4, 2022) – BIA Advisory Services has added…

BIA Increases 2022 Estimates for U.S. Local Advertising Revenue to $173.3B Indicating Strong Expectations around Digital and Political

Advertising forecast tracks traditional and digital ad spend across 96 sub-verticals. Chantilly, VA (Dec 21, 2021) – BIA Advisory Services has increased its 2022 U.S. Local Advertising Forecast estimate to…

Mobile Advertising Expected to Surpass Direct Mail for the First Time, in BIA’s 2022 U.S. Local Advertising Forecast; As Economy Grows and Overall Spending Reaches $161.5B

Chantilly, VA (October 13, 2021) – BIA Advisory Services forecasts that for the first-time mobile advertising spending will surpass direct mail as the top media advertising platform in 2022. As…

Bolstered by a Political Year and the Economy, BIA Forecasts Local Broadcast TV Ad Revenues to Increase By 26.5 Percent in 2022

CEO Addresses Industry Trends and Changeups at TVB Forward CHANTILLY, Va. (September 30, 2021) – BIA Advisory Services estimates the local broadcast TV industry in 2022 will generate $21 billion in…

BIA Revises its U.S. Local Ad Forecast – Expects Revenues from Traditional and Digital to Hit $142B

Forecast Represents Nationwide Ad Spending Targeting Local Audiences in 210 Markets Across 16 Media And 95 Business Verticals  Chantilly, VA (July 22, 2021) – BIA Advisory Services has revised its…

Political Advertising in 2020 Kept Local TV Revenues Solid; Industry Reached $19.7B Despite Pandemic

Core Ads Will Grow in 2021 as Economy Begins to Rebound; Station Transaction Volume Falls to $3.6B CHANTILLY, Va. (June 10, 2021) – While the pandemic had a big impact on…