Explaining Local.

In an environment where change is constant, BIA Advisory Services delivers vital market intelligence, valuations and investment banking to companies operating in and within the local media advertising and marketing landscape.

About Us

BIA Advisory Services is the recognized authority for data-centered research, analysis, consulting and valuations for the local media industry. We also offer investment banking services.

Learn how we can help you compete and prosper.  Let’s get started!

Insights and Analysis

Our team of industry analysts, data scientists, economists and financial analysts produce nationwide and local market advertising revenue forecasts, digital media examinations and detailed advertiser surveys, along with detailed coverage of critical topics impacting media such as advanced TV, ATSC 3.0, digital platforms and ad fraud.

Browse our current research, learn about our market-level advertising data in our proprietary data platform, BIA ADVantage, and see what’s available in our broadcasting and publishing database, MEDIA Access Pro.

Valuations and Investment Banking

BIA’s experienced valuation staff can help you with independent assessments for banks and investors and allocate the purchase price post acquisition. Our registered broker-dealer team can help with your equity and debt funding and/or fairness opinions..

Speak to a valuation or investment banking expert to discuss your business objectives and goals.

Our Clients

Our clients include business leaders from media and technology companies, brands and agencies who rely on us to identify new opportunities for growth, leverage their value and secure financing in today’s multi-platform, interactive environment.

We are proud to partner with the leading companies in the global local marketplace and to serve as a trusted advisor to startups and influential industry associations.

Come meet our community at a LOCAL IMPACT event.

Quick Links
  • BIA ADVantage, data platform delivering local market advertising intelligence
  • Strategic Consulting, services focused on the issues and priorities of developing new and sustainable growth
  • Valuations, quality assessments required for their financial projects
  • Investment Banking,  specialized, research-oriented investment bank serving the communications, digital and traditional media industries

Recent Company News

Local Political Advertising to Top $6.55 Billion in 2020, According to BIA Forecast

BIA Advisory Services estimates $6.55 billion will be spent in local political advertising in 2020. The firm forecasts that over-the-air (OTA) television will earn the majority of the ad spend…

U.S. Local Ad Revenues to Reach $148.8B in 2019, According to BIA’s Updated Local Advertising Forecast

BIA raising original estimate slightly based on strong economy, early political advertising and strength of mobile advertising  CHANTILLY, Va. (July 9, 2019) – In an update to its U.S. Local Advertising…

Local Advertising for Quick Serve Restaurants Expected to Hit $4 Billion This Year, With High Use of Direct Mail and Embrace of Mobile Targeting, According to New BIA Vertical Report

Report Includes Local Case Study from MRI-Simmons to Examine Ad Spend Versus Media Consumption in Washington, DC CHANTILLY, Va. (June 24, 2019) – The Quick Serve Restaurant (QSR) category, including…

AT&T Media 2019 Strategy Outlined in Release of New BIA Report

Report explains each major step of AT&T’s investment in video and digital advertising, along with its execution strategy. CHANTILLY, Va. (June 10, 2019) – In a just released report, AT&T…

Small Businesses Will Buy Advertising Across Eight to 15 Different Platforms This Year, According to BIA’s U.S. SAM™ Survey

Small local businesses spend nearly half of their budgets on digital products and see high ROI from traditional media. The size of local businesses determines their ad buying power, according…

Local Radio Stations Rank Among Top 5 Most Significant Ad Platforms; Overall Ad Revenue Dipped Slightly from Prior Year to $14.2 B in 2018

Digital advertising platforms at local radio stations led revenue growth across the industry again last year, according to the first quarter edition of BIA Advisory Services’ 2019 Investing In Radio® Market…

Auto Dealers, Local Dealer Associations, and Manufacturers Projected to Spend $11.3 Billion on Local Advertising in 2019, According to New BIA Vertical Report

Auto Dealers, Local Dealer Associations, and Manufacturer Ad Spending Accounts for 76 Percent of Total Advertising for Auto Vertical. CHANTILLY, Va. (March 6, 2019) – In its latest vertical industry…

Local Advertisers Expect to Maintain Last Year’s Overall Ad Spending, with Shifts to Increase Spend on Mobile and Social, According to BIA’s U.S. SAM™ Survey

Local advertisers steadily adopting targeted social ads and location-targeted ads and indicate willingness to purchase these forms of digital advertising through traditional media channels. CHANTILLY, Va. (February 28, 2019) – Most…

National Brands to Spend $62.7B Targeting Local Consumers in 2019, According to New BIA Report Available from Vya

The new report examines franchise local marketing trends, including advertising budget allocations, top media channels and ROI by marketing channel. CINCINNATI, Ohio (Jan. 8, 2019) – National brands are expected…