Explaining Local.

In a media environment where change is constant, BIA Advisory Services delivers vital intelligence about the present and future of the local marketing and advertising landscape.

Our Mission

BIA Advisory Services is the recognized authority for data-centered research, analysis and consulting for the local media industry.

Our clients include business leaders from media and technology companies, brands and agencies who rely on us to identify new opportunities for growth in today’s multi-platform, interactive environment.

Our team of industry analysts, data scientists, and economists produce nationwide and local market advertising revenue forecasts, digital media examinations and detailed advertiser surveys, along with detailed coverage of critical topics impacting media such as advanced TV, ATSC 3.0, digital platforms and ad fraud. Our goal is to deliver valuable industry intelligence and strategic direction.

We are proud to partner with the leading companies in the global local marketplace and to serve as a trusted advisor to startups and influential industry associations.

Learn how we can help you compete and prosper.  Request a briefing, attend one of our LOCAL IMPACT events or browse our current research. Let’s get started.

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Recent Company News

Local Ad Spending in Baltimore-Washington Will Top $7.9B in 2018; Led by Retail, Finance/Insurance and General Professional Services, According to BIA Advisory Services

LOCAL IMPACT DC event on May 10 will examine nationwide and local advertising spending, media trends, digital, and advertising technologies CHANTILLY, Va. (April 12, 2018) Local advertising spending in the…

Local Radio Stations Now Rank Fifth Most Significant Local Advertising Platform as Overall Ad Revenue Dipped Slightly from Prior Year to $13.87 B in 2017

Two new BIA Reports examine the state of the radio industry to explain the effect of new audio competition, audience levels, programming trends, transactions and provide market profiles of Nielsen…

Improvements in Advanced TV Will Facilitate Reaching Local Audiences and Propel the Local Video Advertising Marketplace in 2018 and Beyond

Local Video Ad Sales Expected to Hit $37 Billion By 2022 CHANTILLY, Va. (February 6, 2018) – Progress in Advanced TV and the industry’s commitment to new methods that will…

BIA/Kelsey Sees Significant Growth in Local Mobile Ad Spending in 2018 and Beyond, as Advertisers Embrace Location-Targeted, Social and Web Platforms

CHANTILLY, Va. (Feb. 1, 2018) –  Local advertising on mobile devices sold by pure-play mobile providers will rise this year to $19 billion, according to BIA/Kelsey’s U.S. Local Advertising Forecast…

BIA/Kelsey Forecasts U.S. Local Advertising Revenue to Increase 5.2 Percent in 2018 to $151.2B; Largest Annual Increase in Five Years

BIA/Kelsey’s new ad forecast reveals the mixture of a robust economy going into 2018, a competitive political landscape and significant growth in mobile/social media will drive significant increase in the…

50 Percent of Higher Spending Small Businesses Plan to Maintain Current Ad Spend In 2018 And Increase Allocation of Budget To Digital, According To New BIA/Kelsey Advertiser Survey

New research shows sponsorships/giveaways and mobile channels will have the largest increase in usage while broadcast and cable will experience the biggest declines.   CHANTILLY, Va. (Oct. 31, 2017) – Half…

Restaurants Among 2017 Top Six Spenders in Georgia’s $4.1B Local Advertising Marketplace, According to BIA/Kelsey

LOCAL IMPACT Atlanta on October 12 will examine nationwide and local advertising trends in Georgia with speakers from Coca-Cola, GroundTruth, Reveal Mobile, ReachLocal and UberMedia. CHANTILLY, Va. (September 18, 2017)…

U.S. Local Ad Revenues to Exceed $174B in 2021 Powered by Strong Growth in Mobile, Social and Local Video, according to BIA/Kelsey’s Updated 2017 Local Advertising Forecast

Mobile Replaces Radio in the Top Five Media; Direct Mail Remains Dominant Player CHANTILLY, Va. (July 12, 2017) – In the midyear update to its U.S. Local Advertising Forecast 2017, BIA/Kelsey forecasts…

Financial/Insurance Services Among 2017 Top Five Spenders in New York State’s $13.7B Local Advertising Marketplace, According to BIA/Kelsey

LOCAL IMPACT New York on July 12 at the IAB Ad Lab will examine advertising trends of the leading business verticals in New York, along with effects of digital competition and…