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Local Political Advertising to Top $6.55 Billion in 2020, According to BIA Forecast

  • August 5, 2019
  • Press Releases, Uncategorized

BIA Advisory Services estimates $6.55 billion will be spent in local political advertising in 2020. The firm forecasts that over-the-air (OTA) television will earn the majority of the ad spend (47 percent) at $3.08 billion. Online/digital outlets will receive $1.37…

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Small Businesses Will Buy Advertising Across Eight to 15 Different Platforms This Year, According to BIA’s U.S. SAM™ Survey

  • May 9, 2019
  • Press Releases, Uncategorized

Small local businesses spend nearly half of their budgets on digital products and see high ROI from traditional media. The size of local businesses determines their ad buying power, according to BIA’s U.S. SAM™ Survey of Advertising and Marketing. Businesses…

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Local Radio Stations Rank Among Top 5 Most Significant Ad Platforms; Overall Ad Revenue Dipped Slightly from Prior Year to $14.2 B in 2018

  • April 25, 2019
  • Press Releases, Uncategorized

Digital advertising platforms at local radio stations led revenue growth across the industry again last year, according to the first quarter edition of BIA Advisory Services’ 2019 Investing In Radio® Market Report. While over-the-air advertising remained a relatively flat $13.3 billion…

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Media Mentions
  • LOCAL ADVERTISING WILL REBOUND STEADILY IN 2021, NEW REPORT PREDICTS

  • BIA Projects 2.5% Local Ad Growth in 2021

  • U.S. Local Ad Revenue to Grow in ’21, BIA Predicts

  • BIA Forecasts Modest Total Ad Spend Growth For 2021

  • OTT, CTV Will Help Fuel TV Advertising in 2021, BIA Projects

Press Relations

Interview requests, media inquiries, conference press passes, please contact:

Robert Udowitz | (703) 621-8060
MacKenzie Lovings | (703) 802-2991

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BIA Advisory Services measures its success by what our clients achieve. Contact us today at (703) 818-2425 or sales@bia.com to discuss how we can assist your company.

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Positioning our clients to achieve their goals is our key mission
BIA Capital's experience, reliability and integrity give us the ability to deliver unique, proven service and successful results for our clients. Please contact us to discuss how we can help you achieve your business goals.
E-mail Chuck Wiebe at cwiebe@bia.com or Gregg Johnson at gjohnson@bia.com or call us at 703-818-8115.

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