Local Advertising for Quick Serve Restaurants Expected to Hit $4 Billion This Year, With High Use of Direct Mail and Embrace of Mobile Targeting, According to New BIA Vertical Report

Report Includes Local Case Study from MRI-Simmons to Examine Ad Spend Versus Media Consumption in Washington, DC CHANTILLY, Va. (June 24, 2019) – The Quick Serve Restaurant (QSR) category, including well-known national brands and less-known regional and local favorites, will…

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Local Advertisers Expect to Maintain Last Year’s Overall Ad Spending, with Shifts to Increase Spend on Mobile and Social, According to BIA’s U.S. SAM™ Survey

Local advertisers steadily adopting targeted social ads and location-targeted ads and indicate willingness to purchase these forms of digital advertising through traditional media channels. CHANTILLY, Va. (February 28, 2019) – Most local advertisers nationwide will hold steady on their total ad…

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New York City Local Advertising Spending Forecast to Top $11.5B in 2018; Leading Categories Include Automotive, Education, and Financial/Insurance, According to BIA Advisory Services

LOCAL IMPACT New York conference on September 26 to examine advertising trends of the leading business verticals in New York, along with effects of digital competition and the opportunities of advanced TV CHANTILLY, Va. (September 12, 2018) – Local advertising spending…

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