BIA/Kelsey’s LEADING IN LOCAL Conference to Showcase the Players, Platforms and Trends Driving the $25.7B Interactive Local Media Industry

October 14, 2013
Press Releases

Initial speaker lineup features local leaders from traditional and digital media, including AllThingsD, Demandforce, GoDaddy, Groupon, HubSpot, San Francisco Chronicle and Weather.com

CHANTILLY, Va. (Oct. 14, 2013) – BIA/Kelsey is gathering top digital media and marketing leaders at LEADING IN LOCAL: Interactive Local Media, Dec. 10-12, in San Francisco, to examine the latest business models, technological developments and adoption trends that are helping drive interactive local media to $25.7 billion in revenues in 2013 (source: BIA/Kelsey’s U.S. Local Media Forecast, 2012-2017).

The initial speaker lineup includes Blake Irving, CEO, GoDaddy; Joanne Bradford, president, San Francisco Chronicle; Kara Swisher, co-executive editor, AllThingsD; Christopher M. Schroeder, author, Startup Rising; Denise Chudy, VP, The Weather Company (Weather.com); Patrick Barry, CMO, Demandforce (Intuit); Mark Roberge, SVP, HubSpot; and Sean Smyth, SVP, partnerships, Groupon.

“Since our first local online media conference in the late 1990s, this event has grown to become the annual meeting place for the leaders and innovators in the space,” said Peter Krasilovsky, BIA/Kelsey vice president and conference co-chair. “Each year there are new players breaking through, established players showing us how it’s done, and innovative technologies and approaches that make us all stand up and take notice. We can’t wait to see it all unfold in San Francisco.”

The agenda for San Francisco features more than 20 sessions focused on the local digital media opportunity—across mobile, social, search, loyalty, video, verticals and more, for sales organizations, agencies, SMBs and national brands targeting locally. The program combines keynotes, one-on-one interviews, breakout sessions, SuperForums and discussion panels on topics, such as:

Investment Trends in Interactive Local Media
The Boom in Local Digital Agencies
Collaborative Consumption
The Shift in Local Advertising Spending
Mobile Shopping, Mobile Wallets and the Local Impact
The New Breed of Local Vertical Platforms
The New Local Search
Call-Based Marketing
Social-Local: Boosting Sales and Engagement
The Power of Local Online Video
Big Brands, Big Local Spending
Transaction Marketing: Adding Loyalty to the Local Mix
Applying Big Data to Local Marketing

About LEADING IN LOCAL: Interactive Local Media

BIA/Kelsey’s LEADING IN LOCAL conferences are the definitive events on local digital advertising and marketing. LEADING IN LOCAL: Interactive Local Media attracts a global audience of executive-level decision makers from across the local media landscape, including companies engaged in local search, deals and group buying services, location-based services, local social media, traditional local media, classifieds, vertical media and ecommerce, as well as advertising and marketing agencies, local digital media suppliers and sector-focused investors and financial analysts.

Event sponsors include Acxiom, eLocal Listing, First Data, HubShout, Infogroup, Kenshoo Local, Local Market Launch, Neustar, Orange Soda, Reply, ResponseTap, Telmetrics, UBL, Urban Mapping, Verve, vSplash, Yext and YP.

Association and media partners include the Association of Alternative Newsmedia (AAN), Association of Directory Publishers (ADP), California Newspaper Publishers Association (CNPA), Interactive Advertising Bureau (IAB), International Classifieds Media Association (ICMA), Local Commerce Canada (LCC), Location Based Marketing Association (LBMA), Smallbiztechnology, Small Business Trends, The Next Web, Topseos and Visibility Magazine.

For more information about LEADING IN LOCAL: Interactive Local Media, including the complete agenda, list of speakers and online registration, visit https://www.bia.com/LeadingInLocalSanFrancisco.

About BIA/Kelsey

BIA/Kelsey advises companies in the local media space through consulting and valuation services, research and forecasts, Custom Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at https://www.bia.com, on the company’s Local Media Watch blog, Twitter (http://twitter.com/BIAKelsey) and Facebook (http://www.facebook.com/biakelsey). Stay connected by subscribing to the firm’s bi-monthly newsletter.