Programmatic Comes to Local Television in 2016
BRAND NEW REPORT AND WEBINAR FROM BIA/KELSEY
Programmatic advertising has been garnering press attention and momentum across the national television market. In particular, BIA/Kelsey is examining what we expect to be a breakout year in local television to deliver insights and strategies that will help companies capitalize on the opportunity.
Click the links below to view a new programmatic report and the first webinar in our programmatic webinar series:
And, to learn what’s coming next from BIA/Kelsey on programmatic, click now.
REPORT
Looking Ahead to Programmatic in Local TV in 2016
“The local TV industry is developing a new personality based on an emerging set of solutions and initiatives around data-driven audience targeting advertising, among which is programmatic. In our report, we focus on programmatic TV advertising in the local DMA – a relatively new domain within the programmatic marketplace.”
– Rick Ducey, report author and managing director, BIA/Kelsey
Read this report to examine the efficiency programmatic can bring to the buying and selling of TV inventory and identify potential impediments to success.
MORE REPORT DETAILS
Panel of Experts Interviewed in the Report:
- Brett Adamczyk, Vice President, Business Development and Strategy, Videa
- Brad Danaher, Television Partnership Director, Experian Marketing Services
- Dot DiLorenzo, EVP, Director of Planning, U.S. International Media
- Chris Raleigh, Chief Commercial Officer, placemedia
- Judd Rubin, Vice President, Revenue Development, STRATA
- Steven Walsh, Executive Vice President, Local Markets, comScore
- Rob Weisbord, COO, Sinclair Digital Group
- Russell Zingale, President, Eastern Region, U.S. International Media
Questions Asked and Answered in the Report:
- How do you view programmatic TV sales in terms of its compatibility with the existing approaches of traditional buying and selling?
- What is your opinion on programmatic TV’s acceptance at advertising agencies?
- How soon do you think programmatic TV buying will have an impact on TV commercial inventory purchasing?
- What are the opportunities in the programmatic TV realm for data companies?
Platforms Covered in the Report:
- 4C
- Acxiom
- AdMore
- AudienceXpress
- Cadent Networks
- Clypd
- comScore-Rentrak
- Epsilon
- Epsilon
- Experian
- Media Ocean
- NCC’s Audience Plus
- Nielsen
- One by AOL (formerly AdapTV)
- Placemedia
- Rocket Fuel
- Sinclair
- The Trade Desk
- TiVo/TRA
- TubeMogul
- Turn
- Videa
- Videology
- WideOrbit
WEBINAR
Programmatic Comes to Local Television in 2016
View webinar video | Download webinar slidedeck
Interested in learning about upcoming BIA/Kelsey research on programmatic? Click now for details on our coverage plans. You can also learn more about us on our website, www.biakelsey.com.