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Local Advertisers Expect to Maintain Last Year’s Overall Ad Spending, with Shifts to Increase Spend on Mobile and Social, According to BIA’s U.S. SAM™ Survey

Local advertisers steadily adopting targeted social ads and location-targeted ads and indicate willingness to purchase these forms of digital advertising through traditional media channels. CHANTILLY, Va. (February 28, 2019) – Most local advertisers nationwide will hold steady on their total ad…

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