BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
Current News
BIA 2nd Edition of Hispanic Radio Directory Covers Nearly 2,000 U.S. AM & FM Stations, Illustrating Diversity of the Population, Formats and Ownerships
BIA Advisory Services has published the second edition of its Hispanic Radio Station Directory, a free comprehensive guide to the diverse cross-section of Spanish-language stations in the U.S. and Puerto Rico. Included are nearly 2,000 commercial and non-commercial AM and FM stations in over 100 different formats that appeal to various Hispanic target segments. A companion report accompanies the directory and features proprietary analysis into the Hispanic radio market.
Latest Podcast
Decoding the $172 Billion Puzzle of Local Ad Spending in 2024
Unlock the secrets of what’s driving local advertising in 2024 as BIA’s Nicole Ovadia and Rick Ducey discuss the firm’s March update to the 2024 U.S. Local Ad Forecast. They explain the backdrop behind the adjusted estimate of $172 billion, which is buoyed by political advertising, now pegged at $11.1 billion.
New Forecast
U.S. Local Advertising Forecast 2024
The U.S. Local Advertising Forecast 2024 provides an overview of paid U.S. local advertising spent by national, regional, and SMB advertisers. The forecast includes a seven-year nationwide overview of total U.S. ad spending for traditional and digital media while identifying total local advertising spend with and without political spending.