Suzanne Ackley covers SMB research and analysis.
Expertise: Traditional Media, Social Media, Digital Media
Senior research analyst Suzanne Ackley is a member of BIA/Kelsey’s Analysis and Insights team. She creates and maintains profiles on companies in the local media space and researches trends in local online advertising and marketing across mobile, social and digital platforms.
Suzanne assists with BIA/Kelsey’s competitive intelligence services, providing clients with insight into their competitors’ product and business strategies. She also acts as manager and editor for all publications on BIA/Kelsey’s proprietary survey of small and medium-sized businesses, Local Commerce Monitor (LCM). Suzanne has written numerous blog posts detailing the Analysis and Insights team’s SMB, consumer and market revenue research. She also assists the marketing team in managing BIA/Kelsey’s social media marketing.
From 1994 to 2012, Suzanne was part of BIA/Kelsey’s Valuations and Appraisals division, where she performed hundreds of asset allocation assignments for some of the largest media companies in the nation as well as many regional and national financial institutions. She was responsible for appraising intangible assets for acquisitions and fresh-start accounting purposes. She also assisted many publicly traded and privately held broadcast companies with their valuation needs associated with FASB 141/142. Suzanne has been responsible for researching and preparing local market analyses, industry overviews, and national economic overviews. She has conducted several independent research studies, including an analysis of the power ratios of radio stations in Arbitron-rated markets.
Suzanne earned a Bachelor of Arts in English writing and a Master of Education in Secondary English from George Mason University. She also holds an Associate of Applied Science in business management with a specialization in finance from the Northern Virginia Community College. Her A.A.S. degree was conferred magna cum laude.
Suzanne is a bookworm who once stayed up all night reading the last Harry Potter book, Harry Potter and the Deathly Hallows. She is also BIA/Kelsey’s Queen of March Madness, winning the title more times than anyone else in the company.