Justin Fromm covers audience and advertising research.
Expertise: Audience and Advertising Research, Advanced Research Techniques, OTT
Justin Fromm is the Founder and President of JF Advisory, a strategic consulting firm that helps technology and media companies use data and research effectively, to develop better marketing solutions in the fragmented media environment.
Fromm began his career at Ogilvy/Mindshare working on global media accounts like IBM. His career has included stops at a youth market intelligence firm and JWT advertising where his in-house market research group drove strategy across the agency’s clients and was instrumental in key account wins. Over the past 10 years, Fromm was part of the Ad Sales Research team at ABC and most recently led all of Hulu’s Sales Research efforts. His expertise covers consumer behavior, audience measurement, and biometric research, all of which he turns into strategic insights for C-suite executives.
Fromm is a published thought leader, a standing member of industry trade associations, and a frequent panelist and speaker at industry events (ANA, Nielsen360, ARF, MRA). He has the unique ability to explain complicated ideas in a way that advertising buyers and sellers, network executives, and business owners alike can understand and utilize to help their businesses excel.