Bruce Rogers covers strategic thought leadership for CMOs.
Expertise: CMO Strategies, Brand Marketing, Author
Bruce Rogers serves as Executive Industry Advisor to BIA/Kelsey. He also writes for Forbes about Thought Leaders changing the business landscape (www.forbes.com/sites/brucerogers) and is responsible for managing Forbes Media’s Insights division and CMO Practice. Forbes Insights is a strategic thought leadership practice engaged by blue-chip companies like IBM, KPMG, Google, EY, Deloitte, Cisco and others. The Forbes CMO practice comprises content, thought-leadership and events for senior marketers incorporating the Forbes CMO Network (www.forbes.com/cmo-network) and events like the Forbes CMO Summit.
Prior to this role, Mr. Rogers was the Chief Brand Officer responsible for all integrated marketing, brand communication, research and sales support activities for Forbes Media.
From March 2000 to October 2008, Bruce Rogers was the Vice President of Marketing for Forbes.com. In this position, he was responsible for developing and implementing marketing strategies and programs to build the Forbes.com brand, drive consumer traffic, create customer acquisition and retention programs, as well as initiate research and promotions in support of advertising sales. During his tenure, Forbes.com grew from under 500,000 to 20 million unique monthly visitors.
From 1992 until March 2000, Mr. Rogers served as Vice President, Worldwide Marketing Communications for Forbes Inc. In this capacity, he oversaw brand building for the company. He directed marketing efforts for Forbes’ growing publishing assets and was directly responsible for Forbes.com’s and Forbes magazine’s advertising campaigns. In this role he inaugurated Forbes’ signature “CEO” Profiles ad series, which in 1995 won a Gold EFFIE award from the American Marketing Association.
Mr. Rogers served as the President of the Business Marketing Association of New York and is a board member of the Media Ratings Council and the advisory boards for SBV Capital, Adtech and BPA (Business Publishers Association).
He is the co-author of “Profitable Brilliance: How Professional Services Firms Become Thought Leaders” now available on Amazon http://amzn.to/OETmMz as well as the previously published “In the Line of Money: Branding Yourself Strategically to the Financial Elite” available on Amazon http://amzn.to/AuHRN9
He has a BA in Human Communication from Rutgers University.