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CHANTILLY, Va. (Aug. 17, 2016) – BIA/Kelsey today announced keynote speakers for its flagship annual conference, BIA/Kelsey NEXT: The Future of Local Digital Advertising & Marketing (#BIAKNEXT), Dec. 5-7, in Boston, Massachusetts. The conference will present authoritative insights and provocative predictions about the next five years in local digital advertising and marketing, with a focus on how media, agencies and tech innovators are helping marketers take their organizations into the future.
The event’s keynote speakers include best-selling authors and local digital leaders from tech and media:
“We have been witnessing enormous disruptions—in industry generally, and specifically in advertising and marketing—that leave many companies reeling and trying to figure out what’s going on and what to do about it,” said BIA/Kelsey NEXT Conference Chair Rick Ducey, managing director, BIA/Kelsey. “We have confirmed an incredible ensemble of keynote speakers for BIA/Kelsey NEXT who will help us recognize and understand the larger forces that are creating new possibilities in local advertising and marketing.”
BIA/Kelsey NEXT will feature nearly 40 industry thought leaders who will weigh in on the fundamental propositions posed by BIA/Kelsey’s analysts and the program’s chief visionaries. The program will examine big picture trends through 2020, near-term implications and priorities, and recommendations for driving growth. Topics on the agenda include:
More information about BIA/Kelsey NEXT, including the agenda, speakers, sponsors and online registration, is available at http://www.biakelsey.com/NEXT2016.
BIA/Kelsey (@BIAKelsey) defines, organizes and analyzes the multibillion-dollar Local Commerce Universe (LCU) for media, technology companies, brands and agencies competing in today’s multiplatform, interactive local media and marketing arena. LCU, the firm’s proprietary vision for tracking the evolving local marketplace, provides an effective framework for delivering meaningful data-driven analysis, consulting and valuation services, competitive intelligence and state-of-the-industry conferences. Learn more about BIA/Kelsey at http://www.biakelsey.com.
For more information contact: