BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
SALESFUEL’S 12TH annual State of Media Sales™ survey reveals strong, renewed industry optimism in 2023
SalesFuel, a leading provider of sales intelligence, announced the results of its 12th annual State of Media Sales™ survey in conjunction with BIA Advisory Services. The survey reveals nearly 25% of responding media sales managers expect to see a revenue increase of more than 10% in 2023, reflecting optimism for the future of the industry.
Data Privacy and Compliance in Local Advertising
In this episode, BIA’s Leyla Chatti speaks with Timur Yarnall, co-founder of Neutronian, to discuss the implications of media privacy and data compliance in the local advertising space. Both Chatti and Yarnall examine leading trends in Martech and address the use of AI in an environment where privacy is constantly challenging targeting abilities and impacting the effectiveness of local advertising.
The State of Media Sales Survey Results 2023
In its 12th edition, this year’s State of Media Sales Survey delivers detailed insights valuable for planning, training, budgeting, and selling.
Get top findings from the survey from a recent on-demand webinar co-hosted by BIA and SalesFuel.
Transaction Update for Television and Radio (Year-to-Date):