BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
- New Over-the-Top Forecast
- AT&T Media Strategy
- 2020 Local Political Forecast
- TV Attribution Webinar On-Demand
BIA Unveils Local Over-the-Top (OTT) Advertising Forecast
BIA has expanded its local media advertising forecast to include local over-the-top (OTT) advertising. More on the new forecast here.
AT&T Media Strategy 2019
From the initial U-Verse to DIRECTV, and now with the Time Warner & Turner content play, AT&T is attempting to deepen their position as a major content provider.
Examine AT&T’s strategy, technical advancements and investment to get a full understanding of why AT&T is an ever more important media business. More on the topic here.
Local Political Advertising to Top $6.55 Billion in 2020, According to BIA Forecast
CHANTILLY, Va. (Aug 5, 2019) – BIA Advisory Services estimates $6.55 billion will be spent in local political advertising in 2020. The firm forecasts that over-the-air (OTA) television will earn the majority of the ad spend (47 percent) at $3.08 billion. Online/digital outlets will receive $1.37 billion (21 percent), while $919 million (14.0 percent) will be spent on multichannel video programming distributors (MVPDs) and just over $312 million (4.8 percent) for Radio. The balance will go to other media.
Forecast available for BIA ADVantage clients.
Purchase the local political forecast here.
WEBINAR On-Demand: TV Attribution: Opinions and Discoveries
View this webinar to get expert insights on local TV attribution and the effect on the automotive industry.
Transaction Update for Television and Radio (Year-to-Date):
- Early OTT Local Ad Spend Targets CTV Platforms October 3, 2019Last week BIA posted our first look at our new OTT Local Ad forecast, showing a fast growth curve from about $850 million this year to over $2 billion by 2024. Digging a bit deeper into what’s behind our forecast,…
- BIA Unveils Local Over-the-Top (OTT) Ad Forecast September 26, 2019Tracking the tremendous growth in over-the-top (OTT), I’m pleased to announce that BIA is expanding our local media forecast to include local OTT advertising. At TVB Forward 2019, we’ll present our initial estimates, which show 2019 will generate $857 million…
- Vantage Points: AT&T Media Strategy 2019 September 12, 2019In this edition of BIA Advisory Services’ Vantage Points series, Paul Connolly, President of Connolly Network Insight and strategic advisor to BIA, shares keen insights on AT&T’s media strategy and technical advancements that are having a dramatic effect on the…
- Will This Innovation Come to Local Radio? Agencies Hope So. September 11, 2019If local radio stations could offer over-the-air geofenced broadcast zones, the industry stands to gain up to $750 million in incremental annual revenue, according to a recent BIA Advisory Services study. Instead, radio stations have become the last major medium…