BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
BIA Expands Forecasting and Consulting Services with Key Hires, Including New Vice President of Forecasting and Analysis, Nicole Ovadia
BIA Advisory Services has added three key personnel to augment its forecasting and consulting divisions. In a leadership role at BIA, Nicole Ovadia has joined as Vice President of Forecasting and Analysis to focus on enhancing BIA’s U.S. local media advertising forecast models and to support strategic and financial consulting projects with insights and analysis on broadcasting, digital trends, and economic impacts.
Measurement vs. Currency with Lisa Ciancarelli
The ongoing debate between measurement and currency is one that continues to need to be discussed. In this podcast, our guest Lisa Ciancarelli, VP of Insights & Analytics at VideoAmp, brings clarity and foresight to the forefront.
This podcast discussion addresses many current issues facing the media industry such as the definitions and differences between measurement and currency, and the three factors good currency needs to encompass: methodology, transparency, and alignment and representation. Listen now.
2022 Winning Local Media Sales: OTT
BIA and SalesFuel continue the Winning Local Media Sales Webinar series by analyzing the growth and opportunity in Over-the-Top (OTT). OTT continues to be the top growing media channel. This year, BIA estimates the advertising expenditures in OTT will reach just over $2 billion, a compound annual growth rate (CAGR) of 33.0%, from pre-pandemic levels in 2019.
View this webinar to get analysis on key opportunities and strategies for winning OTT revenue in local markets.
- Rethinking the Advanced TV Landscape, And Where It’s Headed April 6, 2022We recently featured Prasad Joglekar in our Leading Local Insights podcast interview series. Prasad was SVP and General Manager of TV and Cross Platform Products at Comscore; Executive Director of Marketing Science at H&S (a division of Omnicom), VP of…
- Philo’s Reed Barker on Evolution of Video Platform: Going to Where the Puck Will Be March 31, 2022Philo’s head of advertising, Reed Barker, sees vMVPDs (virtual Multichannel Video Program Distributors) as a natural marketplace evolution of video platforms taking advantage of advances in technology, programming, marketplace forces and ultimately what consumers and advertisers are looking for. He…
- Before and After COVID – A Look at Legal Services Local Ad Spending March 28, 2022In the latest episode of BIA’s Leading Local Insights podcast, Before and After COVID – A Look at Legal Services Local Ad Spending, BIA’s Senior Research Analyst Suzanne Ackley examines the ad spend and media selections of businesses in the legal services…
- Coming Soon to a Screen Near You – $700 Million Forecast for 2022 Local Ad Spending by Motion Pictures March 15, 2022BIA forecasts overall local ad spending by the motion picture industry for 2022 will reach nearly $700 million, more than half of which ($364 million) will be in digital channels. This level of spending has increased year over year since…
Transaction Update for Television and Radio (Year-to-Date):