Data Platforms, Strategic Consulting, Valuations (1)

BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.

Current Insights & Analysis

BIA Unveils Local Over-the-Top (OTT) Advertising Forecast

BIA has expanded its local media advertising forecast to include local over-the-top (OTT) advertising. More on the new forecast here.

Auto Ad Forecast Chart (5)

AT&T Media Strategy 2019

From the initial U-Verse to DIRECTV, and now with the Time Warner & Turner content play, AT&T is attempting to deepen their position as a major content provider.

Examine AT&T’s strategy, technical advancements and investment to get a full understanding of why AT&T is an ever more important media business. More on the topic here.

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Local Political Advertising to Top $6.55 Billion in 2020, According to BIA Forecast

CHANTILLY, Va. (Aug 5, 2019) – BIA Advisory Services estimates $6.55 billion will be spent in local political advertising in 2020. The firm forecasts that over-the-air (OTA) television will earn the majority of the ad spend (47 percent) at $3.08 billion. Online/digital outlets will receive $1.37 billion (21 percent), while $919 million (14.0 percent) will be spent on multichannel video programming distributors (MVPDs) and just over $312 million (4.8 percent) for Radio. The balance will go to other media.

Read full news release >

BIA Forecast Local Political 2020 Aug 2019

Forecast available for BIA ADVantage clients.

Purchase the local political forecast here.

WEBINAR On-Demand: TV Attribution: Opinions and Discoveries

View this webinar to get expert insights on local TV attribution and the effect on the automotive industry.

View On-Demand 

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Transaction Activity (as of Sept. 30, 2019)

Transaction Update for Television and Radio (Year-to-Date): 

$ 5736 M
TV Transaction Value
$ 1070 M
Radio Transaction Value
65
# TV Stations Sold
558
# Radio Stations Sold
Recent Reports

Local Media Watch Blog

Products & Services Quicklinks

MEDIA ACCESS PRO

Instantly access broadcasting and publishing industry data with BIA’s data software service, MEDIA Access Pro.

PRODUCT DETAILS

VALUATIONS/APPRAISALS

Quality media valuations and asset appraisals that support business opportunities.

QUALIFICATIONS & TEAM

STRATEGIC SERVICES

Industry expertise for developing strategies that create new and sustainable growth.

FOCUS AREAS & CASE STUDIES