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BIA Projects $165.7 Billion in 2023 for the Local Advertising Marketplace
BIA’s newly released 2023 U.S. Local Advertising Forecast estimates revenues across all media in the U.S. will reach $165.7 billion in 2023, indicating flat year-over-year revenue expectations. However, removing political advertising revenue from the estimate, BIA projects $165.2 billion in total local advertising next year, a 4.8 percent increase in local advertising year-over-year.
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New Year New Insights: Finance/Insurance & Education
In this third, and final, episode of the New Year, New Insights podcast series, BIA analysts focus on two large and important verticals for local advertising – Finance/Insurance and Education.
Listen now to hear how the economy, inflation and digital trends are affecting each vertical and what opportunities are emerging for local sellers in 2023.
Top Recession-Proof Opportunities for 2023
As local sellers set budgets and make plans for next year, economic uncertainty is concerning. Look ahead to next year to identify recession-proof verticals.
- Assessing the 2021 and 2022 Television and Radio Transaction Landscape January 31, 2023Looking at the last two years offers insights into the broadcast transaction landscape. Let’s start with television. The 2021 and 2022 television transaction landscape was marked by megadeals by Gray and Standard General. Total TV deal volume more than doubled…
- Economic Pulse: BIA’s Monthly Quicktake for January 2023 January 30, 2023Are we in a Recession? Are we headed for a recession? Did we just blink and miss one? Most importantly, does it even matter? All questions we address in this first issue of Economic Pulse, a new monthly blog I’ll…
- Tactics and Strategies to Grow 2023 TV Ad Revenue Topic of Webinar January 23, 2023Marketron’s 2023 Local TV Advertising Trends webinar, being hosted on January 25 at 2pm, will benchmark local TV ad projection numbers with BIA’s 2023 U.S. Local Ad Forecast and will dive into tactics and strategies to find verticals that will…
- Leading Local Insights Podcast: New Year, New Insights: Restaurants & Legal January 20, 2023At BIA, we are, like most of you, assessing the new year and planting our feet firmly to get ready for opportunities and challenges. And, we are discussing our thinking with all with you in the podcast series we’re doing…
Transaction Update for Television and Radio (Year-to-Date):