BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
Rebound for Radio
The next six months will be an interesting time for Radio operators. As we get to the next stage of the pandemic and start to see unemployment numbers drop and businesses re-emerge, Radio is uniquely positioned to benefit from this recovery.
Details about new analysis and upcoming webinar here.
Selling Digital Marketing Services to Local Businesses
BIA hosted this webinar with SalesFuel to examine how to prepare to sell local digital marketing services. Broadcast executives Stephanie Slagle from Graham Media Group and Mike Hartel from Alpha Media both shared digital success stories.
Watch the webinar now: On-Demand Webinar (video)
View the Slide Deck (PDF)
Top TV Stations
BIA’s annual list of the Top 30 groups – ranked by total revenue – reveals rankings haven’t changed much since last year.
The top 5 slots remain unchanged and only seven of the top 20 changed, and each by only one position, up or down.
The rankings are based on ad revenue plus retrans revenue to estimate total station revenue.
Click here to view rankings.
Three Phases of COVID-19 Recovery with Data and Analytics
BIA and Revenue Analytics have combined their data to track the impact COVID-19 is having an impact on media inventory, demand, and pricing strategies, and offer details on the three phases of recovery.
Read the analysis here.
- The Rebound for Radio July 2, 2020The next six months will be an interesting time for Radio operators. As we get to the next stage of the pandemic and start to see unemployment numbers drop and businesses re-emerge, Radio is uniquely positioned to benefit from this…
- Selling Digital To Local Businesses – Data, Insights, Strategy, Case Studies June 19, 2020Media sellers are increasingly focusing their revenue growth initiatives for local businesses on a mix of digital marketing solutions. While traditional media spend will grow, more and faster growth is occurring in digital. To explore the dynamics of this growth…
- Assessing the Pandemic and Your Potential for Success June 10, 2020In the last several weeks, we have had incredible marketplace discussions with business leaders who have described the pandemic alternately as an accelerator, a suppressor and some as both, depending on their perspective. Certainly, the pandemic has changed the way…
- TV and Radio Update: June 2020 June 10, 2020As we progress thru the pandemic, station sales have been weak, both in terms of the number and value. For example, 34 radio sold for $4 million in May. If the economy rebounds quicker, as the recent employment data suggests,…
Transaction Update for Television and Radio (Year-to-Date):