BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
BIA Expands Forecasting and Consulting Services with Key Hires, Including New Vice President of Forecasting and Analysis, Nicole Ovadia
BIA Advisory Services has added three key personnel to augment its forecasting and consulting divisions. In a leadership role at BIA, Nicole Ovadia has joined as Vice President of Forecasting and Analysis to focus on enhancing BIA’s U.S. local media advertising forecast models and to support strategic and financial consulting projects with insights and analysis on broadcasting, digital trends, and economic impacts.
Measurement vs. Currency with Lisa Ciancarelli
The ongoing debate between measurement and currency is one that continues to need to be discussed. In this podcast, our guest Lisa Ciancarelli, VP of Insights & Analytics at VideoAmp, brings clarity and foresight to the forefront.
This podcast discussion addresses many current issues facing the media industry such as the definitions and differences between measurement and currency, and the three factors good currency needs to encompass: methodology, transparency, and alignment and representation. Listen now.
2022 Winning Local Media Sales: OTT
BIA and SalesFuel continue the Winning Local Media Sales Webinar series by analyzing the growth and opportunity in Over-the-Top (OTT). OTT continues to be the top growing media channel. This year, BIA estimates the advertising expenditures in OTT will reach just over $2 billion, a compound annual growth rate (CAGR) of 33.0%, from pre-pandemic levels in 2019.
View this webinar to get analysis on key opportunities and strategies for winning OTT revenue in local markets.
Transaction Update for Television and Radio (Year-to-Date):