BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
Local Radio Topped $13.6 Billion in 2022, Growing Just Over Seven Percent Year over Year, according to BIA Advisory Services Estimates
In the first edition of its Investing In Radio® Market Report for 2023, BIA Advisory Services reports that total local radio over-the-air and digital revenue for 2022 topped $13.6 billion in 2022, growing 7.4 percent from $12.6 billion in 2021. Over-the-air advertising grew 2.2 percent to $11 billion (up from $10.7 billion in 2021) and digital income rose 35 percent to $2.6 billion (up from $1.9 billion in 2021).
Verticals in the Spotlight: Mattress & Sleep Centers/Furniture Stores
In this first episode of Verticals in the Spotlight, BIA analysts focus on two large and important verticals for local advertising – Mattress & Sleep Centers and Furniture Stores.
Listen now to hear how these verticals have recovered from the pandemic, the top media channels attracting the most advertising dollars for each vertical and what opportunities are emerging for local sellers.
The State of Media Sales Survey Results 2023
What are the top priorities, challenges, and expectations of today’s sales professionals? Get key findings from the annual State of Media Sales Survey in a webinar co-hosted by BIA and SalesFuel.